1. Keep it simple stupid
The simplest logs are the most clean and don't distract from your message or company names. Clean logos also help with number 2 here
2. Make it impossible to forget
The main purpose of your logo is to advertise for you to the public. It needs to to make customers remember your company immediately and build your brand awareness.
3. Don't make it age or time specific
No one like that logo from the 90's. And you don't want to be that company that changes their logo every
5 years when it becomes un-cool. make it timeless like Coka-Cola.
4. Be unique!
Nuff said!
